7月20日，《中国日报》海外版报道天津诞生的喻户晓的天津钢笔水厂商鸵鸟老字号通过文创产品、以及开发打入海外市场实现复兴。华体中国管理学院市场营销系主任刘颖教授对鸵鸟钢笔水通过文创产业助力海外市场拓展、复兴老字号给与观点性评论。

报道相关内容如下：

Ostrich Ink says global expansion to propel sales growth

By YANG CHENG in Tianjin

yzngcheng@chinadailycom.cn

Liu Ying, director of the Department of Marketing,Management School, the Tianjin University of Commerce, said Ostrich's expansion into the overseas market showcases its unwavering dedication and the high quality of its products, while its valuable artistic innovations cater to the growingglobal market demand. "The cultural innovation products embody the poetic and picturesque beauty of Chinese traditional art, inspiring artisticemotions in consumers," Liu said.

“We anticipate that more Chinese products will enhance their visibility amid a resurgence in traditional Chinese art, integrating artificial intelligence and digital techniques to showcase the allure of Chinese art," she added.